Search Engine Optimization, commonly known as SEO, is the practice and process of optimizing a website so as that to improve the visibility of a website in search engine result pages. SEO works on considering what people search for, the actual search terms typed into search engine and which search engines are proffered by the target audience. To maintain a website a higher rank, it needs a lot of SEO tactics. There are thousand crore’s of different websites that matches the users search query, but if your website doesn’t appear on the starting 2-3 pages, it can be considered equal to invisible to the world.
SEO is one of the most efficient ways for getting maximum benefit from your online presence as SEO’s or top rankings provides a great leverage over the other competitor websites in terms of increasing web traffic. There are many companies which provide SEO services. Different search engines use specific algorithms to determine which website will rank higher as compared to other websites in for a particular search query. But SEO is not an appropriate strategy for every website. A successful marketing web campaign may also depend upon building high quality web pages. SEO’s helps in generating adequate returns on investments
Keywords are an important part in SEO. Many website owners mostly overdo it. These are the most essential tool for the high ranking of a website. Keywords used should be relevant to the images used and the place where they are linking. Repeated keywords should be avoided for the better optimization of the website. Otherwise search engines ignore these words. Title is the first place which engine scans, so it’s must to use the appropriate keywords. Description should be clear.
There are many other factors that influence the website optimization in a search engine, like keyword research and analysis which have been discussed above. Others are, Meta tag optimization, which are used to interpret the content of the website and subsequently the ranking. Content Writing and Management, in which its must to understand that content is the king as it gives all the information over the website, data provided over the site should be simple concise and user friendly. Link building and Popularity, which is the total number of website that links to you particular website. It is one of the important factors that determine the ranking on a search engine. All the links should be maintained properly.
SEO is one of the definite needs for any website as search engines have become the most widely used resource to find information, products and services.