If you are considering boosting your SEO, chances are that Google AdWords are in your to-do list. Google AdWords is a small, but vital, part of Internet Marketing Process. It helps drive targeted to your site, which will ultimately increase productivity. AdWords provides an outlet for businesses of all sizes and making SEO’s a success.
Google AdWords helps in SEO in various fields like following:
- For Keyword Research
The most efficient use of Google AdWords for SEO is to research keywords. Keywords are the basis of any SEO. What matters the most for a high ranking site are the keyphrases and keywords your target audience is searching for, not which keyword you as an expert think are most popular. It is very simple to use AdWords for research keywords. One can search and shortlist all the keywords that seem relevant and have a decent global search volume. Keywords searched should be easy to optimize, and should have least completion in Google.
- To ensure that the keyword choice, convert well
After selecting a keyword, one needs to verify if that keyword really converts well. No matter how precisely you select your keyword, if one don’t test them, he/she can never know for sure if they work well for him/her or not. Google AdWords helps a week or less to figure that the bounce rate for a particular keyword is high and it makes no sense to any organic SEO for it. AdWords helps in saving time and managing traffic.
- Getting better CTR (Click Thru Rate) with your existing ranking
Along with keyword research, AdWords is a very valuable tool for getting a better CTR with the existing rankings. You might have a good ranking for a given keyword, and get a good traffic, but you might be unable to monetize the traffic. This could be due to low CTR, which could be due to various but inadequate description or title. AdWords helps in getting a better CTR, as per performance you might keep on changing your ad description and title until you reach the maximum CTR for your keyword.
- For geographical targeting
Geo-targeting is the also one of the use of AdWords for SEO. It helps in analyzing and comparing the rate of conversion of keywords and managing traffic over internet at various geographical locations. One can create local pages for the countries or can target the geo-specific keywords with good conversion rates.
Google AdWords is a very valuable tool. For many advertisers as well as publisherls, it is of great help. For many SEO experts as well, AdWords are very valuable as even a moderate AdWord campaign can give one a valuble insight and save a lot of time and money.